As a business owner, you’re always looking for an edge: that little detail that can differentiate you from the competition and win you loyal customers. Sometimes, it feels like an uphill struggle. But it doesn’t have to be.
Check out the following quote from a real estate website and see if it resonates with you:
“Industry experts note that a large percentage of a house hunter’s decision to explore a property further than the curb is based on the (home’s) “wow” factor. It sets the stage of what’s to come beyond a grand entrance or swanky lobby that was designed to provide a sense of arrival and belonging. Obviously, at the end of the day, a building’s outside will only persuade potential buyers to see more, and first impressions can vary from one individual to the next, but the “I was meant to live here” moment is fairly universal.”
Of course, the concept of “curbside appeal” isn’t new. If you’ve ever bought or sold a home, you’re probably well aware of the impact of the home’s appearance on how interested prospective buyers are and how much they’re willing to pay.
But have you ever considered the value of curbside appeal at your place of business?
Cultivating the “I was meant to shop here” moment
While you’re not necessarily looking to attract buyers interested in your building itself and no one wants to live there, the “I was meant to shop here” moment can be just as powerful.
Whether you’re running a retail store, a restaurant, a service business, or any other type of company, if you rely on customers walking through your door, you need to cultivate a positive first impression that makes them want to do so. If you don’t, your prospective customers can probably find a dozen reasons why they don’t need to do business with you today.
On the other hand, an inviting appearance at the entrance strikes a great first impression and may even draw in passersby who weren’t considering stopping until they saw the store. That’s the kind of impact your business’s curbside appeal should make.
How to do it:
For commercial buildings, that powerful first impression relies on a few basic elements, all of which can be improved through care, attention, and relatively small investments of time and capital:
- The parking lot - any parking area accompanying your building should be neat and free of garbage or debris. If it’s paved, it should have clearly painted lines and appropriate signage for designated spaces.
- The walkway - the walkway leading to the entrance should be regularly swept and kept in good repair. Any grass or landscaping elements that border the walkway should be kept trim and pruned back to avoid blocking the walk.
- The landscaping - the lawn itself and any ornamental plants on the property should be regularly mowed and trimmed, and you should make special effort to keep them as healthy and vibrant as possible throughout the year.
- The building’s facade - the front of the building (facing the road and/or parking lot) that includes the entrance must be kept in good repair, routinely pressure washed or painted as needed, and any windows should be kept clean inside and out.
- The entrance - the door itself should be clean, in good repair, and easy to open. As customers walk in, they should be greeted by the best appropriate welcome your business can provide - whether that’s a literal “welcome” from an employee, a fresh cup of coffee, or simply a quick and efficient means of getting them to the products or services they came for.
Every building and every business is going to be a little different, and that’s part of the beauty of creating and maintaining great curbside appeal. You may not have all these elements at your particular business, but whatever you do have to be concerned with, give it the time it deserves.
Commercial lawn care boosts curbside appeal
As you can see from the list, a good portion of the curbside appeal of your business depends on the appearance of any grass, shrubs, trees, and other elements surrounding your parking lot, walkway, and entrance, as well as any lawn around the building that can be seen from the road.
Caring properly for these elements of your business’s curbside appeal can be time-consuming and labor-intensive. That’s why getting help from a professional commercial lawn care company is like a secret weapon in the hands of a savvy business owner.
With the help of commercial lawn care professionals, you can nail down a lion’s share of your valuable curbside appeal without taking any time or energy away from running your own business and serving all those customers you’re attracting.
And, in comparison to the time and expense involved in trying to handle it all yourself, you’ll find commercial lawn care to be a very reasonable investment, too.
To explore what options are available for improving the curbside appeal of your commercial facility, contact Lawn Master today.